Cookie policy
Cookie Policy
This page explains the small files used by the site, what they are for, and how to accept, reject or change analytics cookies.
Short version
Microsoft Clarity analytics starts immediately when a page loads. Google Analytics remains optional and only runs if you agree.
What cookies are
Cookies are small text files stored on a device when someone visits a website. They can help a site remember settings, understand how the site is used and keep parts of the experience working properly.
Not all cookies are essential. Microsoft Clarity analytics runs from page load, while Google Analytics remains optional and is kept separate from the essential consent cookie.
Strictly necessary
These are used so the site can remember your cookie choice.
ath_cookie_consent
Stores whether optional analytics cookies were accepted or rejected.
Duration: Up to 180 days
Microsoft Clarity analytics
These analytics cookies may be set as soon as a visitor lands on the site.
_clck
Microsoft Clarity cookie used to store a browser identifier and user preferences for analytics.
Duration: Typically up to 1 year
_clsk
Microsoft Clarity cookie used to combine multiple page views into a single session recording.
Duration: Typically 24 hours
CLID, ANONCHK, MR, MUID, SM
Microsoft cookies that support Clarity analytics, service stability and consent-aware measurement.
Duration: Varies by cookie
Optional Google Analytics
These cookies are only set if you accept Google Analytics in the banner.
_ga
Google Analytics cookie used to distinguish visitors.
Duration: Typically up to 2 years
_ga_*
Google Analytics cookie used to keep session and usage data for the current property.
Duration: Typically up to 2 years
How to change your choice
You can accept or reject the optional Google Analytics cookies in the banner when you first visit the site.
You can change that decision later by using the cookie settings link in the footer. Rejecting optional cookies keeps Google Analytics off. Microsoft Clarity continues to run from page load, and the site continues to work normally.
Third-party analytics
Microsoft Clarity starts immediately when a page loads to understand behaviour through features such as heatmaps and session-style interaction analysis. It is not switched off or downgraded by the optional-cookie choice.
If optional cookies are accepted, Google Analytics 4 is also used to understand general website use. Clarity is used for site analytics and interaction analysis.
The purpose is to improve clarity and usability, not to advertise to people or build marketing profiles. Clarity masks sensitive form inputs and dropdown content by default.
Ready to ask for help?
Need to know how your information is handled as well?
The privacy policy explains what happens to contact form information and support enquiries.